Sarah Schmelling recently wrote a terribly clever and funny piece for McSweeney’s, condensing Shakespeare’s tragic story about the Prince of Denmark into a series of status updates, apps and group memberships.
How does “to be or not to be” fare? The existential question is reduced to: “Hamlet wonders if he should continue to exist. Or not.” Here’s how the whole thing opens:
Horatio thinks he saw a ghost.
Hamlet thinks it's annoying when your uncle marries your mother right after your dad dies.
The king thinks Hamlet's annoying.
Laertes thinks Ophelia can do better.
Hamlet's father is now a zombie.
- - - -
The king poked the queen.
The queen poked the king back.
Hamlet and the queen are no longer friends.
Marcellus is pretty sure something's rotten around here.
Hamlet became a fan of daggers.
Read the rest here. For more literal, and funny, takes on Facebook utilities, check out this video from The Idiots of Ants on BBC. For more rottenness in Denmark, there’s Hamlet 2.
Today Starbucks launched free wireless at its coffeehouses. Like most things that are free, there’s a catch. Actually, there are several catches. First, you need to buy a Starbucks card with at least $5 on it and then register the card at this AT&T site. You need to use the card to buy something at least once a month. And your free wireless is capped at two consecutive hours per day. Get the full FAQ here.
This is a major change from the exceedingly annoying service operated by T-Mobile, which required $9.99 day passes, monthly plans or pre-paid cards (which never seemed to be available).
Surprisingly there hasn’t been any noticeable marketing behind this gesture of goodwill. Certainly, technical rollouts are prone to glitches. Perhaps SBUX is running the system in a nationwide beta before it goes public, not wanting to risk any ill will if there are any IT issues. But the coffee roaster did make a big deal back in March about its new Web site slash suggestion box: My Starbucks Idea. And free wireless had to be the most frequently suggested idea.
So why now? USA Today explains: “[T]he move is an attempt to entice its shrinking customer base — cutting back on pricey treats during the economic downturn — to return. Traffic and sales have been shrinking for months as founder Howard Schultz searches for a way to revive the brand.” Sure, the hoops (buying a pre-loaded card, registering online, using once a month) are a bit of a hassle, but the new wireless set-up is an improvement. Hopefully, in the near future Schultz & Co. can figure out how to make free, unlimited wireless pay for itself.
Let’s say you don’t have the latest smart phone and the data plan to go with it. And let’s say you don’t like calling 411 for phone numbers or locations. Just text a name and a ZIP code to Google at G-O-O-G-L (46645). In seconds, text messages will start hitting your phone with the phone number and address.
Text the name of a movie and a ZIP code, and showtimes as well as locations appear. Got a hankering for nearby sushi or pizza? Just type the kind of food and the ZIP. Of course, you have to pay for the text message. But it’s definitely less than the cost of directory assistance.
But that’s not all, people. Get weather reports by keying in the word “weather” and your city. Check flight arrivals and departures by typing in the word “flight” and the two-letter airline code and flight number. Type “stock” and the ticker symbol to get market quotes. Additional mobile functions include: currency conversions, sports scores, simple translations, calculators and even a dictionary. Now why is Google providing this nice app, for free? Are they collecting data? Are they still figuring out how to monetize SMS? Who knows? In the meantime, start answering questions with your phone.
UPDATE: David Pogue just wrote about a few more freebies that’ll make any cell phone smarter. Call ChaCha (800-2CHACHA), ask a question and you’ll get the answer in a text message. Dial 800-GOOG-411 and you get free directory assistance, connecting automatically. Jott is a 21st century dictaphone. After pre-registering, call 866-JOTT123 and leave a message. A transcription of your message lands in your phone’s inbox moments later. Reqall (888-9REQALL) works in a similar fashion.
There’s a new way for folks in New York City and London to communicate with each other, at least through June 15. “Hardly anyone knows that a secret tunnel runs deep beneath the Atlantic Ocean. In May 2008, more than a century after it was begun, the tunnel has finally been completed. An extraordinary optical device called a Telectroscope has been installed at both ends which miraculously allows people to see right through the Earth from London to New York.” Well, that’s what the official Web site says. And the whole set-up has a definite 19th century, Jules Verne, retrotech look to it.
In reality, the installation is the work of artist Paul St. George with able assists from fiber-optic cable and the übercreative production company Artichoke. The official Telectroscope site describes St. George’s m.o.: “His practice as an artist has always been concerned with questioning the relationship between the viewer and what is being viewed. His work is also often associated with different realities, spectacle and viewer participation.”
The New York Times elaborates further: “Mr. St. George hopes that people will use his device in surprising ways — to hold dance-offs, say, or propose marriage via placards. (The Telectroscope has no audio component ‘because I thought then people would just stand still and use it like a telephone,’ he said.)” His production partner Artichoke is the supertalented bunch of people who produced the Sultan’s Elephant spectacular on the streets of London two summers ago. Grants from the British government and private-sector sponsorships are footing most of the bill, which is running about $787,000. Viewings are free in Brooklyn. But in London, where everything is always more expensive, it costs £1.
This is a post about a cartoon. It’s not an editorial. (Just want to make that clear for any readers who love to twitter.) The cartoon is from Hugh MacLeod and his blog Gaping Void. Last year, he stopped twittering to draw more cartoons – on the back of business cards – and write more. But the news hit the blogosphere, and he got hundreds of e-mails about going cold twitter. So he picked the habit up again. Read his tweets here. MacLeod used to live in Manhattan, working as a copywriter. Now he lives Texas and uses the Web as a marketing tool for his clients, including a Saville Row tailor and a South African wine seller. And when he’s not twittering, he continues to blog. One of his most popular posts: How to be creative.
People visit each other’s MySpace pages and Facebook profiles at various hours of the day, posting messages and sending e-mail back and forth across the digital void. It’s like an endless party where everybody shows up at a different time and slaps a yellow Post-it note on the refrigerator.
The “notes on the fridge” analogy is spot-on. Not so sure about the party part. Right now, it’s more like the afterparty. It’s where the mementos of real life – photos, video and even anecdotes – set up house.
But sometimes social-media spaces are more like board games. Some days it’s checkers. Other times it’s chess. A new conversation is akin to the opening move of a new game. A reply is a response to someone else’s move. And for anyone who plays Scrabulous, Facebook literally is a board game.
The main piece of news in Stone’s article is a new 3D chat application called Vivaty. It looks curiously like Second Life, but it’s a platform-agnostic app. And it’s backed by some deep V.C. pockets. Whether or not it will bring some life to the aforementioned party, that’ll depend on its functionality and how users respond to it.
Pardon the noise. Just a little congratulatory horn tooting going on here. Friend of the blog, Supergeekery, said some very nice things about Chock-a-Blog in a recent post.
The folks at the Huffington Post have come up with a terribly interesting – albeit slightly invasive – widget bringing a lot of financial transparency to this year’s Presidential election.
Dubbed FundRace 2008, it’s a mash-up of Federal Election Commission filings and Google maps. Curious about who in your neighborhood donated to whom? Want to know how much Republicans raised, compared to Democrats, in Beverly Hills 90210 or Manhattan’s tony 10022? Just enter an address or a ZIP code and connect the dots.
You can even search by last and first name, if you’re dying to know how much Jennifer Aniston donated to whom. (Let’s just say, yes, she can to the fullest extent allowable by law.) FundRace was originally created by the smart people at Eyebeam.
...and we get to live in it. Apple unveiled the ultra-thin MacBook Air at San Francisco’s Moscone Center on Tuesday. Watch the keynote address here. (Or read Engadget’s live play-by-play.) New York Times’ columnist and CNBC contributor David Pogue sums up the major announcements here.
1) A one-terabyte, wireless back-up drive called Time Capsule that sells for $500 2) New software for the iPhone that pinpoints your location using cell towers and wireless hotspots 3) Movie rentals from iTunes for $4; movies last 24 hours but can be started on one platform – such as a laptop – paused and then picked up on another – such as an iPhone 4) A 23% price drop to $230 on Apple TV and software enhancements 5) the three-pound, super-slim $1800 MacBook Air
“One of the most significant things in this MacBook Air was that they’re introducing a lot of gesture-based user interface,” says Walter Mossberg of the Wall Street Journal.
“If you have a picture...you can do what they call pinching. You do it on the touch pad, not on the screen...That in some ways may end up being the biggest legacy,” Mossberg adds. ”All thin notebooks have compromises...It only has one way to get on the Internet – wirelessly. It doesn’t have an ethernet jack...Now that may be okay. Sometimes Apple moves ahead of the industry dropping features.”
The slenderella laptop won’t hit the stores for another two weeks. And Mossberg hasn’t taken the laptop for a test drive yet, so it’ll take a few weeks before he writes his first review. But the machine already has one grumbler. A hrrumph from Slate, natch. However, MacBook Air already has some third-party accessories, namely a vinyl laptop sleeve that looks just like an inter-office envelope.
Pogue further reports on the hypnotic charms of a Steve Jobs keynote here. (Sorry, the Grey Lady doesn’t do embedable video yet.) But somebody did catch Pogue’s, uh, cabaret act at Macworld, posted above. It’s one part Mark Russell, one part Roberta Flack and two parts Cupertino. Meanwhile, Gizmodo wonders if design cues to future Apple products can be found in Braun electronics from the ’60s. In a side-by-side comparison of Apple and Braun products, Gizmodo proposes that past performance will predict future results. But one could also argue that Braun’s Dieter Rams and Apple’s Jonathan Ive just share a great eye for clean, simple design with a purpose, no matter the decade. However, everybody can get the signature Steve Jobs look here.
So much for staying together for the sake of the children. The unusual collaboration between non-profit One Laptop Per Child and for-profit Intel has fallen apart. The “frail partnership...was undone last month in part by an Intel saleswoman: She tried to persuade a Peruvian official to drop the country’s commitment to buy a quarter-million of the organization’s laptops in favor of Intel PCs,” according to The New York Times.
“They played another dirty trick in Peru,” OLPC founder Nicholas Negroponte told The Times. “It’s a little bit like McDonald’s competing with the World Food Program.”
In Peru, where One Laptop has begun shipping the first 40,000 PCs of a 270,000 system order, Isabelle Lama, an Intel saleswoman, tried to persuade Peru’s vice minister of education...that the Intel Classmate PC was a better choice for his primary school students. Unfortunately for Intel, the vice minister is a longtime acquaintance of Mr. Negroponte...The education minister took notes on his contacts with the Intel saleswoman and sent them to One Laptop officials... Until Intel surprised him by quitting on Thursday, Mr. Negroponte said he had still held out some hope that the relationship could be saved. The Intel XO was supposed to be introduced next week at the Consumer Electronics Show in keynote speeches to be made by Mr. Negroponte and Mr. Otellini, but the prototype will now be set aside.
Intel told the Wall Street Journal it was breaking up with OLPC and pulling its representative from the OLPC board. “We've reached a philosophical impasse with OLPC,” said an Intel spokesman. Intel favors offering many solutions to developing countries, not just the OLPC laptop, according to the spokesman. Intel markets a competitive product called the Classmate.
Negroponte remains optimistic that OLPC can sell two to thre million PCs this year. In its recent holiday promotion, the foundation raised $35 million and sold 167,000 units. But for Negroponte sometimes geography outranks the numbers. “If I can sell 1.5 million computers in Iraq, Afghanistan and Ethiopia, I will feel a lot better than other sales we might make.”
Meanwhile over at CNET, Tom Krazit offers up a “teach a man to fish” approach. “Perhaps the best way to help developing countries get in on the technology revolution is to teach them how to design--not merely assemble--their own products, rather than coming to them from lofty perches in Cambridge and Santa Clara saying, ‘Don't worry, we know best.’”
Last year, this blog covered the expected specs for the XO computer developed by the One Laptop Per Child foundation. Well, the price has gone up a little, and it's not solely for export anymore. This week the XO hit the U.S. and Canadian markets in a special give-one-get-one offer that runs through November 26.
“For a donation of $399, one XO laptop will be sent to empower a child in a developing nation and one will be sent to the child in your life in recognition of your contribution,” according to OLPC's web site. And for the laptop you keep, T-Mobile is providing free wi-fi service at its HotSpots for a year. Or, if you'd prefer to just make a donation, $200 will pay for one laptop.
Check out Leslie Stahl's excellent 60 Minutes interview with OLPC’s Nicholas Negroponte and visits to children using the laptop here. (Sorry, there's pre-roll and CBS doesn't release embedable code. But the piece is good, so hang in there.) Masi Oka of Heroes introduces the reverse B.O.G.O. offer in this commercial that's on the air now. Watch it here.
The Halloween candy isn't even stale yet, and Time has already published a “Best of 2007” list. The magazine ranks the best inventions of the past, er, current year, and at the top is the iPhone. (Yes, it's an obvious pick, but thankfully less quirky than last year's choice for Person of the Year.) Staff writer Lev Grossman explains how the magazine makes its selects in this video.
Not so surprisingly, many of the innovations involve transportation and ways to make it more efficient and eco-friendly. The VenturiElectric car runs on sun and wind power, while MIT's electric City Car stacks up like luggage carts at the airport. A gas-steam hybrid engine, which makes use of the heat it generates, improves fuel economy 40%. A dual-mode vehicle fromHJR Hokkaido Railway Company runs on rails to the end of the line and then the tires take over. A bioethanolconcept car from Sweden doesn't have doors but does have a 3-D dash. French and Indian companies have teamed up to build a car that runs on compressed air. (The same Indian company is also launching a $2,500 car that New York Times columnist Thomas Friedman predicts will wreak even more havoc on infrastructure and the environment. So – just thinking aloud here – how about working on dropping the price of the compressed-air model?) Boeing's 787 Dreamliner, which uses composite materials to lighten its load, also made the list.
Elsewhere on the newsstand, I.D. magazine included the iPhone in its current New + Noteworthy issue. (Sorry, no link available yet.) Other highlights include: some fancy New Balance kicks designed by DDC; Catherine Hammerton's ginko-inspired wallpaper; and Sebastian Wrong's font clocks from Established & Sons. The magazine is also giving away 19 of their picks in a very classy sweepstakes.
Some numbers are trickling in for Radiohead's pay-what-you-want experiment. According to the British version of PaidContent.org, just 38% of downloaders paid for the album. The other 62% took the album as a freebie, paying only the handling charge. PaidContent crunches the numbers further:
The average price paid was $6 (£2.88) [globally] but Americans were more generous, coughing up $8.05 (£3.87)...factor in the freeloaders, however, and it’s more like an average $2.26 (£1.08) on a worldwide basis and $3.23 (£1.55) from Americans. The most common amount offered was below $4 (£1.92), but 12 percent were willing to pay between $8 (£3.84) and $12 (£5.77), around the typical cost of an album from iTunes.
So how much did the group pull in? Well, the band hasn't released any official numbers yet. But Gigwise reports that just a few days after the release, Radiohead moved 1.2 million albums at an average of £4 each, for a total of £4.8 million.
Now, this is money earned with just basic overhead costs but without a label. How much did the band take in when Yorke & Co. were with EMI? CNET did some digging and spoke with an attorney who worked for A&M and has repped Sheryl Crow.
Chris Castle…offered an educated guess about what the British band was earning at the label…He guessed that when royalties were combined with money earned from publishing, Radiohead saw between $3 and $5 for every album sale…Castle also estimates that the band typically sold between 3 and 4 million units worldwide. That would mean Radiohead hauled in between $9 million and $20 million per album.
But Castle cautions that “it's way too early to try and assess whether Radiohead's experiment has failed or not.”
At the corner of Smith and Pacific Streets in Brooklyn last night, anyone with a cell phone was a screenwriter, thanks to TXT of the Living Dead. It’s a condensed version of the zombie classic Night of the Living Dead, projected onto a blank wall with dialogue supplied via text messaging.
The brains behind the operation is Paul Notzold, who took about 500 frames from the thriller (relax, it’s in the public domain) and then created speech bubbles for about 150 of those frames. As Notzold explains on his web site, “Text messages sent in from participants show up in those frames in the order that they are received. The movie moves forward when a new message is received. The other frames are action frames that play through automatically until they hit a speech frame. Once all the speech frames have been filled the movie can then be viewed from beginning to end with the new audience generated dialogue.”
The project is part drive-in, part comic book, part Lichtenstein pop-art, part Mad Libs, part New Yorker caption contest and part flash mob. Although the project is uncensored, texters kept it relatively – and surprisingly – clean. There were the made-in-jest marriage proposals, variations on “all your bases are belong to us” and generic greetings (“Hi, Joe”). But there were also plenty of pop culture references (Geico, Ellen DeGeneres and Oprah) out of sync with the narrative, upping the comic effect.
Gothamist.com gave the Halloween-night project its seal of approval. And Wired recently detailed a showing outside Paris. “Notzold's road kit is deceptively simple: a Mac, a projector (and something to stand it on), a camera and a generator. Helpers distribute a cell phone number on pieces of paper -- Notzold always gets a number for the country he is in, making it easy for locals to participate.” Below is footage from the event in France.
What’s next for Notzold and his SMS project? That bastion of inane banter: the 30-minute local news broadcast. Back to you, Bob.
Can an honor system work when it comes to business? Or art? Admission to the Metropolitan Museum of Art in New York is a suggested – not manadatory – $20. A few restaurants and cafés have experimented with a pay-what-you-wish plan. Freakonomist Stephen Dubner has examined the trend among musicians. For example, indie singer/songwriter Jane Siberry has been letting fans decide what's a fair price for her songs. (On average, people are paying her $1.18 per track, with 99 cents as the suggested price.) And on SongSlide, musicians’ songs are available for download on sliding scale, starting at 59 cents.
And now a really, really big band is doing the same thing. Downloads of Radiohead’s new album, "In Rainbows," go on sale on October 10 for whatever you want to pay.
The Wall Street Journal does the math in this piece. “Consider the economics of the average CD. It retails for about $16 and costs about $6.40 to manufacture, distribute and sell in a store, research outfit Almighty Institute of Music Retail says...The band pulled the ripcord on EMI, so it doesn't have to share profits or help pay the label's overhead. As a well-known band it's also able to take the knives out on marketing and promotion costs, cutting these by as much as two-thirds. Subtract these expenses and Radiohead may be able to distribute an album for as little as $3.40 a copy.”
CNET calls the deal a "watershed." And the folks at Boing Boing say, “it's such a slap in the record industry's face. An unsigned superband, treating loyal fans and customers like loyal fans and customers instead of thieves -- what a revolutionary concept.”
And are those loyal fans interested? Well, overwhelming demand caused the album's site to crash shortly after details were announced. Word is that Radiohead isn’t making any advance copies available for review, but Rolling Stone has posted some concert versions of the new tracks. Or listen to a classic here.
UPDATE: How much are fans paying so far? According to NME, about £5 or $10. And a poll by Idolator.com says about 40% plan to pay between $2 and $10 while 18% plan to pay more than $10.
Will Rupert Murdoch remove the subscription firewall in front of most of the stories on the Wall Street Journal’s site? At a Goldman Sachs conference last week, the mogul explained that "it's certainly on the front burner to decide what to do there." Last year wsj.com pulled in about $50 million in subscriptions.
No decision has been made but a free site "looks like the way we are going," Murdoch said. "Would you lose $50 million in revenue? I don't think so…But you'd lose some tens of millions to start with. Then, if the site is good, I think you'd get much more than that back just in textual search. And I think you'd get not one million paying customers, but, around the world, you'd get 10 to 15 million regular daily hits on it, and that would be the most affluent, the most influential people in the world...And I think that could grow."
Just last week The New York Times dropped its TimesSelect subscription service for some of its online content. The feature produced less revenue than wsj.com, pulling in about $10 million annually, although The Times said that number met its expectations.
“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” said Vivian L. Schiller, senior vice president and general manager of nytimes.com. According to an article in the paper, “These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.” Get the story from Wall Street Journal, The New York Times and CNN. (Graphic courtesy of wsj.com.)
The joint venture between NBC/Universal and News Corp. finally has a name: Hulu.
"Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building," says Jason Kilar, Hulu's CEO (formerly of Amazon). Not to mention it is a couple letters shorter than YouTube (YuTu?), sounds vaguely Hawaiian (hula) and a little Star Trekky (Sulu). And this report from Reuters explains that Hulu is the Chinese word for a kind of gourd.
Hulu's beta version isn't scheduled to launch until October, providing some on-demand traction – and revenue – for the networks' new season of shows. More on Hulu from BusinessWeek and Adweek. And get the Wired take on the other video newcomer Joosthere.
UPDATE: Now NBC/Universal says it won't renew its contract with Apple to sell TV shows through the iTunes store. Is it one of Jeff Zucker's negotiation tactics or...babuh bum...or will Hulu sell shows for NBC?
FURTHER UPDATE: Apple says "oh no you didn't" and decides it won't sell any new episodes of NBC shows currently for sale. So NBC teams up with Amazon.com to sell them through it Unbox platform. One problem. Downloads won't play on iPods. Say whuh? Fix it fast. Please.
If it's not an algorithm doing your search, what else is there? How about people. Mahalo bills itself as "human-powered search." It's from Webrepreneur Jason Calacanis and, according to this Fast Companyarticle, is backed by "...$20 million in venture capital from a bevy of blue-chip investors--Sequoia Capital (original backer of Yahoo and Google); News Corp.; CBS; maverick Mark Cuban; and Elon Musk, the founder of PayPal..." Basically Mahalo is a series of hand-culled directories for popular search terms. If they haven't put together a page for your term yet, they politely reroute you to Google. Mahalo even accepts -- and pays for -- user-created directories via the Mahalo Greenhouse.
And just what does "Mahalo" mean? It's Hawaiian for thank you. The Hawaiian lexicon also gave the Web the word wiki, which means fast. (The tram at the Honolulu airport is called a wikiwiki.) Now only if someone would come up with the online equivalent of the pu-pu platter.
A recent study conducted by Autobytel reports on who's buying hybrid cars. The statistics are surprising. The buyers aren't just young Blue State drivers on the two coasts. (And they're not all like Ed Begley, Jr. and Laurie David, either.)
40% are Republicans. 36% are Democrats. 12% are Independents, and another 12% consider themselves unaffiliated.
31% are in the Northeast. 16% call the West Coast home. 21% live in the Midwest. 20% are from the Southeast, while 12% are from the Southwest.
57% are over age 45. 16% are 65 or older.
48.5% don’t have a college degree. 24.5% have a college degree. 27% have a graduate degree.
52% have a household income of $60,000. 35% make less than $40,000 a year.
(Courtesy of the What's Offline column in The New York Times, which cites a Reader's Digest article that quotes from the Autobytel study linked above.) In related news, Toyota announced it's testing a hybrid that can be re-charged in a regular outlet and will run for much longer than previous plug-in engines. Meanwhile, Porsche is developing a hybrid version of its Cayenne SUV.
At the 54th annual Advertising Festival in Cannes, Leo Burnett and Contagious magazine ran a seminar called Wildfire 2007. Ninety-five percent of the seminar was highlighting a lot of things that have already received a lot of attention. (Club Penguin. JetBlue's story booth. The spoiled brat $9.99 gimmick for Domino's Pizza.) However, in the last few minutes of their presentation, they listed a few things worth watching in the coming year. Life Cake is purporting itself to be a combination of YouTube, Wiki and Facebook that will launch soon. Stikfas is -- surprise -- a stick-figure toy. Blyk is an ad-supported free mobile service in Europe. Photosynth is from Microsoft. If you're looking for photos of an object or place, it will search multiple sources online. Then it collects those images and creates a 3-D model. Will these be the next big things? Check back in a year.
