Pardon the noise. Just a little congratulatory horn tooting going on here. Friend of the blog, Supergeekery, said some very nice things about Chock-a-Blog in a recent post.
...and we get to live in it. Apple unveiled the ultra-thin MacBook Air at San Francisco’s Moscone Center on Tuesday. Watch the keynote address here. (Or read Engadget’s live play-by-play.) New York Times’ columnist and CNBC contributor David Pogue sums up the major announcements here.
1) A one-terabyte, wireless back-up drive called Time Capsule that sells for $500 2) New software for the iPhone that pinpoints your location using cell towers and wireless hotspots 3) Movie rentals from iTunes for $4; movies last 24 hours but can be started on one platform – such as a laptop – paused and then picked up on another – such as an iPhone 4) A 23% price drop to $230 on Apple TV and software enhancements 5) the three-pound, super-slim $1800 MacBook Air
“One of the most significant things in this MacBook Air was that they’re introducing a lot of gesture-based user interface,” says Walter Mossberg of the Wall Street Journal.
“If you have a picture...you can do what they call pinching. You do it on the touch pad, not on the screen...That in some ways may end up being the biggest legacy,” Mossberg adds. ”All thin notebooks have compromises...It only has one way to get on the Internet – wirelessly. It doesn’t have an ethernet jack...Now that may be okay. Sometimes Apple moves ahead of the industry dropping features.”
The slenderella laptop won’t hit the stores for another two weeks. And Mossberg hasn’t taken the laptop for a test drive yet, so it’ll take a few weeks before he writes his first review. But the machine already has one grumbler. A hrrumph from Slate, natch. However, MacBook Air already has some third-party accessories, namely a vinyl laptop sleeve that looks just like an inter-office envelope.
Pogue further reports on the hypnotic charms of a Steve Jobs keynote here. (Sorry, the Grey Lady doesn’t do embedable video yet.) But somebody did catch Pogue’s, uh, cabaret act at Macworld, posted above. It’s one part Mark Russell, one part Roberta Flack and two parts Cupertino. Meanwhile, Gizmodo wonders if design cues to future Apple products can be found in Braun electronics from the ’60s. In a side-by-side comparison of Apple and Braun products, Gizmodo proposes that past performance will predict future results. But one could also argue that Braun’s Dieter Rams and Apple’s Jonathan Ive just share a great eye for clean, simple design with a purpose, no matter the decade. However, everybody can get the signature Steve Jobs look here.
At the corner of Smith and Pacific Streets in Brooklyn last night, anyone with a cell phone was a screenwriter, thanks to TXT of the Living Dead. It’s a condensed version of the zombie classic Night of the Living Dead, projected onto a blank wall with dialogue supplied via text messaging.
The brains behind the operation is Paul Notzold, who took about 500 frames from the thriller (relax, it’s in the public domain) and then created speech bubbles for about 150 of those frames. As Notzold explains on his web site, “Text messages sent in from participants show up in those frames in the order that they are received. The movie moves forward when a new message is received. The other frames are action frames that play through automatically until they hit a speech frame. Once all the speech frames have been filled the movie can then be viewed from beginning to end with the new audience generated dialogue.”
The project is part drive-in, part comic book, part Lichtenstein pop-art, part Mad Libs, part New Yorker caption contest and part flash mob. Although the project is uncensored, texters kept it relatively – and surprisingly – clean. There were the made-in-jest marriage proposals, variations on “all your bases are belong to us” and generic greetings (“Hi, Joe”). But there were also plenty of pop culture references (Geico, Ellen DeGeneres and Oprah) out of sync with the narrative, upping the comic effect.
Gothamist.com gave the Halloween-night project its seal of approval. And Wired recently detailed a showing outside Paris. “Notzold's road kit is deceptively simple: a Mac, a projector (and something to stand it on), a camera and a generator. Helpers distribute a cell phone number on pieces of paper -- Notzold always gets a number for the country he is in, making it easy for locals to participate.” Below is footage from the event in France.
What’s next for Notzold and his SMS project? That bastion of inane banter: the 30-minute local news broadcast. Back to you, Bob.
Will Rupert Murdoch remove the subscription firewall in front of most of the stories on the Wall Street Journal’s site? At a Goldman Sachs conference last week, the mogul explained that "it's certainly on the front burner to decide what to do there." Last year wsj.com pulled in about $50 million in subscriptions.
No decision has been made but a free site "looks like the way we are going," Murdoch said. "Would you lose $50 million in revenue? I don't think so…But you'd lose some tens of millions to start with. Then, if the site is good, I think you'd get much more than that back just in textual search. And I think you'd get not one million paying customers, but, around the world, you'd get 10 to 15 million regular daily hits on it, and that would be the most affluent, the most influential people in the world...And I think that could grow."
Just last week The New York Times dropped its TimesSelect subscription service for some of its online content. The feature produced less revenue than wsj.com, pulling in about $10 million annually, although The Times said that number met its expectations.
“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” said Vivian L. Schiller, senior vice president and general manager of nytimes.com. According to an article in the paper, “These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.” Get the story from Wall Street Journal, The New York Times and CNN. (Graphic courtesy of wsj.com.)
Pardon the noise. Just a little congratulatory horn tooting going on here. Friend of the blog, Supergeekery, said some very nice things about Chock-a-Blog in a recent post.
