Free Wi-Fi at Starbucks. Kinda. Sorta.

Today Starbucks launched free wireless at its coffeehouses. Like most things that are free, there’s a catch. Actually, there are several catches. First, you need to buy a Starbucks card with at least $5 on it and then register the card at this AT&T site. You need to use the card to buy something at least once a month. And your free wireless is capped at two consecutive hours per day. Get the full FAQ here.

This is a major change from the exceedingly annoying service operated by T-Mobile, which required $9.99 day passes, monthly plans or pre-paid cards (which never seemed to be available).

Surprisingly there hasn’t been any noticeable marketing behind this gesture of goodwill. Certainly, technical rollouts are prone to glitches. Perhaps SBUX is running the system in a nationwide beta before it goes public, not wanting to risk any ill will if there are any IT issues. But the coffee roaster did make a big deal back in March about its new Web site slash suggestion box: My Starbucks Idea. And free wireless had to be the most frequently suggested idea.

So why now? USA Today explains: “[T]he move is an attempt to entice its shrinking customer base — cutting back on pricey treats during the economic downturn — to return. Traffic and sales have been shrinking for months as founder Howard Schultz searches for a way to revive the brand.” Sure, the hoops (buying a pre-loaded card, registering online, using once a month) are a bit of a hassle, but the new wireless set-up is an improvement. Hopefully, in the near future Schultz & Co. can figure out how to make free, unlimited wireless pay for itself.

Konichiwa, Muji

Japanese retailer Muji opened its first U.S. store yesterday, bringing its practical yet well-designed line of housewares, stationery and clothing to New York City. The first store is in SoHo on Broadway, just a few blocks away from another Japanese retailer, Uniqlo. A second Muji store reportedly opens next month in the office tower Renzo Piano designed for the New York Times. Gothamist and Racked weigh in with their takes on – and pics of – the downtown outpost.

Muji’s products are free of logos; the company’s name is a shortened version of “mujirushi ryohin” which translates as no-brand, quality goods. Catering to a well-traveled, international crowd, the store has just about every size of vial for all your emollients, collapsable travel bags, slippers as well as shirts and socks made of recycled yarn. (It’s not as gross as it sounds. They’re made from scraps.)

Prices on dishes, kitchen utensils and paper goods were reasonable while clothing seemed more expensive than what one would expect. (Perhaps a result of the weak dollar?) One curious item: a pair of men’s corduroy pants that seemed perfectly normal, except around the waist. Where beltloops would normally be, there was a large piece – about three inches tall – of forgiving elastic, like you’d find in a pair of pregnancy jeans. The price for these “Thanksgiving Dinner” pants? $89.50. (Write your own MasterCard “priceless” punchline in the comment section.) They’re probably just some comfortable pants for a long-haul flight.

Philanthropnology

Last year, this blog covered the expected specs for the XO computer developed by the One Laptop Per Child foundation. Well, the price has gone up a little, and it's not solely for export anymore. This week the XO hit the U.S. and Canadian markets in a special give-one-get-one offer that runs through November 26.

“For a donation of $399, one XO laptop will be sent to empower a child in a developing nation and one will be sent to the child in your life in recognition of your contribution,” according to OLPC's web site. And for the laptop you keep, T-Mobile is providing free wi-fi service at its HotSpots for a year. Or, if you'd prefer to just make a donation, $200 will pay for one laptop.

Check out Leslie Stahl's excellent 60 Minutes interview with OLPC’s Nicholas Negroponte and visits to children using the laptop here. (Sorry, there's pre-roll and CBS doesn't release embedable code. But the piece is good, so hang in there.) Masi Oka of Heroes introduces the reverse B.O.G.O. offer in this commercial that's on the air now. Watch it here.

What happened to the jingle?

When’s the last time you heard a jingle on a TV commercial? Recently it seems that jingles are relegated to low-budget spots for local mattress stores. Instead, the big advertisers are going for two kinds of music, depending on their budget. Option one: Real, existing rock/pop songs that use some borrowed interest to lend some cool to the products they're selling. Option two: very catchy tracks by emerging artists. On the airwaves right now is one of the the later, an Old Navy commercial with a track by unsigned artist Ingrid Michaelson. "If you are chilly, here, take my sweater..."

Michaelson's MySpace page was discovered by Secret Road Music, a "management company that specializes in finding little-known acts and placing their works in soundtracks for TV shows, commercials, movies and videogames," according to this story in The Wall Street Journal. As a result, Michaelson had three songs featured on Grey's Anatomy last season. But with success comes some angry fans. On her blog Michaelson writes, "it makes me a bit upset because it seems that some people love knowing about an indie artist, but as soon as they garner some attention, these people get mad! But you have to understand that this is how we make a living!"

Target's "Hello Good Buy" campaign relied on an existing hit and reworked the Beatles'classic "Hello Good-bye." But the retailer also uses new music to soundtrack its spots. Running now is a commercial with music from a group called the Icicles. Maybe you've had the la-ti-da refrain running through your head.

But wait, it doesn't seem the jingle is completely gone. Leave it to reality show producer Mark Burnett to resurrect it. CBS has ordered eight episodes – probably stockpiling for a WGA strike – of a new series tentatively titled "Jingle." According to Variety,

teams of players will be given weekly jingle-writing assignments -- coming up with, say, the next Oscar Mayer wiener song or a new pitch for Coke -- and will then have to perform them in front of a studio audience. Viewer votes will determine a weekly winner (whose ditty will end up in a real ad) and loser (who will go home)...The ultimate winner will likely get a large cash prize and a job at a major ad agency.

A job at an ad agency? In-sourcing music? Maybe the jingle's not dead yet.

Need an album? Take an album.

Can an honor system work when it comes to business? Or art? Admission to the Metropolitan Museum of Art in New York is a suggested – not manadatory – $20. A few restaurants and cafés have experimented with a pay-what-you-wish plan. Freakonomist Stephen Dubner has examined the trend among musicians. For example, indie singer/songwriter Jane Siberry has been letting fans decide what's a fair price for her songs. (On average, people are paying her $1.18 per track, with 99 cents as the suggested price.) And on SongSlide, musicians’ songs are available for download on sliding scale, starting at 59 cents.

And now a really, really big band is doing the same thing. Downloads of Radiohead’s new album, "In Rainbows," go on sale on October 10 for whatever you want to pay.

The Wall Street Journal does the math in this piece. “Consider the economics of the average CD. It retails for about $16 and costs about $6.40 to manufacture, distribute and sell in a store, research outfit Almighty Institute of Music Retail says...The band pulled the ripcord on EMI, so it doesn't have to share profits or help pay the label's overhead. As a well-known band it's also able to take the knives out on marketing and promotion costs, cutting these by as much as two-thirds. Subtract these expenses and Radiohead may be able to distribute an album for as little as $3.40 a copy.”

CNET calls the deal a "watershed." And the folks at Boing Boing say, “it's such a slap in the record industry's face. An unsigned superband, treating loyal fans and customers like loyal fans and customers instead of thieves -- what a revolutionary concept.”

And are those loyal fans interested? Well, overwhelming demand caused the album's site to crash shortly after details were announced. Word is that Radiohead isn’t making any advance copies available for review, but Rolling Stone has posted some concert versions of the new tracks. Or listen to a classic here.


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UPDATE: How much are fans paying so far? According to NME, about £5 or $10. And a poll by Idolator.com says about 40% plan to pay between $2 and $10 while 18% plan to pay more than $10.

Time for Uniqlo

Japanese retailer Uniqlo is running a contest for bloggers. If you post this clock of theirs, you might win a G-Shock watch. See what happens when you're polite and well-designed? Your advertising is free, and people might even buy a shirt.