Monday, February 18, 2008

If it’s showtime, it’s Trajan.

Go to the movies, and there’s usually one typeface getting more than its share of screentime. The folks at Goodiebag put the Trajan mania in perspective.
However, if this year’s crop of best picture nominees for an Oscar are any indication, the tide may be turning. Juno uses hand-drawn lettering that matches its animated title sequence. There Will Be Blood features a calligraphic font that, well, bleeds. The original theatrical poster for Michael Clayton uses Eurostile Bold Extended to spell out the title character’s name. Atonement goes retro with a typewritten font, a generously kerned, all-caps Prestige Elite. The folks at Linotype take a look at other movie fonts here.

No comments: