Need an album? (Part 2)

Some numbers are trickling in for Radiohead's pay-what-you-want experiment. According to the British version of PaidContent.org, just 38% of downloaders paid for the album. The other 62% took the album as a freebie, paying only the handling charge. PaidContent crunches the numbers further:

The average price paid was $6 (£2.88) [globally] but Americans were more generous, coughing up $8.05 (£3.87)...factor in the freeloaders, however, and it’s more like an average $2.26 (£1.08) on a worldwide basis and $3.23 (£1.55) from Americans. The most common amount offered was below $4 (£1.92), but 12 percent were willing to pay between $8 (£3.84) and $12 (£5.77), around the typical cost of an album from iTunes.

So how much did the group pull in? Well, the band hasn't released any official numbers yet. But Gigwise reports that just a few days after the release, Radiohead moved 1.2 million albums at an average of £4 each, for a total of £4.8 million.

Now, this is money earned with just basic overhead costs but without a label. How much did the band take in when Yorke & Co. were with EMI? CNET did some digging and spoke with an attorney who worked for A&M and has repped Sheryl Crow.

Chris Castle…offered an educated guess about what the British band was earning at the label…He guessed that when royalties were combined with money earned from publishing, Radiohead saw between $3 and $5 for every album sale…Castle also estimates that the band typically sold between 3 and 4 million units worldwide. That would mean Radiohead hauled in between $9 million and $20 million per album.

But Castle cautions that “it's way too early to try and assess whether Radiohead's experiment has failed or not.”