Sunday, September 30, 2007

Moving violation?

You might have seen this on the side of taxis driving around the city: a new logo. While the pattern on the side of the trunk is a nice nod to checkered cabs of the past, you have to wonder what's going on with that type. (What's a t-axi? What's with the superbold heavy treatment on the NYC?) Admittedly, what used to be on the doors was a mishmash of stencils and decals. But you can't help but wonder if a really, really great opportunity was squandered. Just imagine the t-shirt sales. Even the old logo for the TV show Taxi had some style.

Designing with multiple partners is never easy. Like they say, a camel is a horse designed by committee. The boldfaced NYC logo comes from Wolff Olins, the firm that also designed the symbol for London's 2012 Olympic games. Smart Design led a team that included Antenna Design and Birsel + Seck to create the decals for the Taxi & Limousine Commission. To be fair, the project also included some changes inside the cab. Still one can't help but wonder what the logo would have looked like if Pentagram or Milton Glaser had gotten their hands on it. Unbeige weighs in with some criticism here.

And if you recently noticed some flowers on the tops of taxis, they're part of a projects called "Gardens in Transit" which runs through December. Kids from schools, youth programs and hospitals painted the stained-glass looking flowers on decals as a creative and/or therapeutic outlet.

2 comments:

loveitallabove said...

omg, can I just tell you that Pentagram's handling the launch of our Campaign for the tiny little museum that is MAGNES?

Anonymous said...

The text ties in with the NYC & Company’s tourism campaige, "just ask a local". There was a huge article on it in the Times last week. Apparently is was exhaustively tested with focus groups, and this text is what grabbed folks most effectively.