Wednesday, July 11, 2007

Next big things?

At the 54th annual Advertising Festival in Cannes, Leo Burnett and Contagious magazine ran a seminar called Wildfire 2007. Ninety-five percent of the seminar was highlighting a lot of things that have already received a lot of attention. (Club Penguin. JetBlue's story booth. The spoiled brat $9.99 gimmick for Domino's Pizza.) However, in the last few minutes of their presentation, they listed a few things worth watching in the coming year. Life Cake is purporting itself to be a combination of YouTube, Wiki and Facebook that will launch soon. Stikfas is -- surprise -- a stick-figure toy. Blyk is an ad-supported free mobile service in Europe. Photosynth is from Microsoft. If you're looking for photos of an object or place, it will search multiple sources online. Then it collects those images and creates a 3-D model. Will these be the next big things? Check back in a year.

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